The Luken T. Boyle Campaign for Kindness holds a Kindness Rally every year in Toledo, OH. This annual event is meant to celebrate the life and legacy of Luken T. Boyle, a young victim of cyberbullying and suicide. The communal event is meant to also celebrate the work that the Campaign for Kindness organization accomplishes every year and as an event to raise awareness of suicide prevention. This year, however, the Covid-19 pandemic halted any dreams of hosting an in-person rally with hundreds of Toledoans. Thus, I pitched a video premiere event in its stead. This video is one part variety-show entertainment, and another part awareness/fund raiser. I emphasized community by promoting this Youtube Premiere event with continuous marketing (See Below) and by engaging viewers through social media and live chat during the event.
Screenshot from 'Kindness Rally 2020'
"We Felt holding an in-person rally this year didn't quite meet the moment. But now, more than ever, we need a little kindness".